The Bharatiya Janata Party (BJP) had everything going for it: virtually unlimited funds, an incomparable organisation and cadre, a helpful Election Commission, opposition leaders in jail while its own mascot that is Narendra Modi was everywhere—from a hologram with thousand manifestations to a physical presence crisscrossing the country in corporate jets—embodying the message, and making an election of 543 MPs a personal referendum on the crafted propaganda of one man. Then in the 18th