There are some burdens we’re meant to carry and some we impose on ourselves without realising what we’re doing. I know because I carry the 56-inch tag. It wasn’t necessary but it seemed like a smart line in that context so long ago. I had to be different, show more weight. And my heavyweight Other insisted on it because it chimed in so well with our campaign then. And my people loved it so I kept it even though, as he told me privately, it was just another jumla. Alas that they should