Everyone loves glamour, but in Pakistan, the desire for some relief from the veils drawn down by the ultra-conservative is especially strong. No wonder, then, that Bollywood has so many fans. It draws attention to something specific, something that signifies happiness, joy and celebration. Lollywood—the Lahore-based Pakistani film fraternity—may have had glamour at some point in the past but what they make today in the name of a film is not what the Pakistanis want. Bollywood is the