It’s a bit like the question Hamlet faced, “to be not to be”, the bearer of apology, explanation, or faintly-heard voice of the community that confronts the Urdu media. This fundamental uncertainty about its identity has long dogged the industry. Normally, such questions should not be an issue at all, as its defined job is to report the news, but circumstances have led it to behave like a coy bride reluctant to remove her veil and show her real face. The unspoken compulsions that