It's television that is going to decide the fate of these elections. Until just a few years ago in India the importance of television was not as great as print or radio though it was catching up slowly but steadily. Now it has passed both in importance and is a business worth a billion dollars. In the last ten years television has changed the way politics is conducted. It has become a force to be reckoned with. It’s television that determines the popularity of a politician. It’s