How the well-funded start-up cracked the code of the viral content.
Media by Alia AllanaMar 21, 2016
Raj Das’s Casio
digital watch beeped twice. It was 9 p.m. and he got up from a garden bench and
walked inside the farmhouse that is the office of ScoopWhoop Media Pvt. Ltd, a
digital media start-up with mass following. It was as though a school bell had
rung. Others followed him inside. They gathered in front of the television set
that hung on a red wall in the newsroom. The camera zoomed in onto the man of
the hour, Arnab Goswami.
underway, and Goswami had been on fire
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is a staff reporter at Fountain Ink. The Middle East, foreign policy, crime, fashion, and social media are her areas of interest.
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